Sharpay: Tokenising Social Media Sharing
Written by Luka Glogoski on May 11, 2018
Sharpay is proposing to leverage blockchain technology to monetize social media sharing.
Most people don’t realize that when they share on-line content with their friends, they are essentially providing free advertising to the publishers of that content. That is advertising that would otherwise cost them dearly if they payed Google or Facebook for the same traffic, plus they get the benefit of social proof, since your friends trust you and are far more likely to pay attention to content that you recommend.
So far, there has been no practical way to reward users for their sharing, since the fees and middle men would make the entire process too expensive and inefficient. Thanks to the advent of blockchain technology and the low/no fee micro-payments which it enables, this has now become much easier and the team at Sharpay are well positioned to take full advantage of this fact.
Sharpay will enable token payments and multisharing, i.e. one-click sharing to multiple social networks. This is the only project in the world, which implements both of these solutions simultaneously, and the technology is protected by Eurasian international patent priority. The development of this project dates back to 2012 and is already at a minimum viable product stage.
In comparison with its predecessors, Sharpay has the following advantages:
If you have any doubts about Sharpay’s business model, rest assured that social media sharing is a huge industry. Not long ago, AddThis.com, one of the most well-known world aggregators, was taken over by Oracle with an appraisal of $175 million (1). Sharpay estimate that the future capitalization of their platform should surpass AddThis.com’s performance by at least a factor of two. Sharpay’s market valuation is estimated to reach $400 million in 3 years, and $1 billion in 5 years.
If you spend even a little bit of time on Facebook, YouTube and Instagram you will be well aware that every single influencer/publisher on the web is constantly asking you for likes and shares? That’s because they are what gives their content value. Without likes and shares they wouldn’t be able to build an audience and without an audience their content will not make any money and they will soon fade away.
Likes and shares are the oxygen that drives the world wide web. They provide huge value to both publishers and platforms by promoting high quality content, and it’s only fair that viewers are fairly compensated for their contribution. Tokens earned can then be spent on accessing premium content or simply sold for fiat on an exchange.
From a technical point of view, Sharpay will initially issue tokens under the ERC-20 standard on the Ethereum blockchain, but then transition to a fork of the BitShares’s blockchain, due to its much higher transaction rate.
The CEO of Sharpay is IT entrepreneur, blockchain activist and inventor Anton Solodikov. Previously he was the CEO at Balalike LLP UK (development of content monetization systems) and CMO at GOLOS.io (blockchain and social network, tokens x20).
Igor Karavaev is the CBDO. He is a former Executive director at the Skolkovo Foundation, the leading Russian business incubator of start-ups, and also a former Director of strategy and business development of some of the largest Russian corporations.
Arkady Yasashny is the CFO. He is a former top manager for some of the largest Russian banks (VTB, MDM, Union) and an entrepreneur and investor in high-tech start-ups.
Alexey Stukarchuk is the CTO. He is a blockchain enthusiast, experienced developer of ERP and CRM systems for international companies (including Skoda, Bosch, Ulmart), mobile application developer (iOS, Android) and development team leader.
They also have some high profile advisers like Ken Huang, Chief Blockchain Scientist, VP at Huawei Technologies and Simon Choi, TOP 10 at ICObench, Fintech & ICO Lawyer.
Following the pre-sale between 11th December 2017 and 11th February 2018, their ICO public sale has been underway since 1st march 2018 and will conclude on 31st may 2018. They have already successfully reached their soft cap of $3,000,000 and have so far collected 7638 ETH, which shows great interest from contributors. They also received excellent ratings from ICO Bench (4.8) and Track ICO (5.0).
- Sharpay.io is a top rated project evaluated by 103 independent experts on ICOBench with the overall rating of 4.8,
- The project is in the MVP alpha testing stage, but hundreds websites have already installed Sharpay buttons,
- The product’s technology has the Eurasian international patent priority,
- Sharpay’s Token Sale is live until 31 May 2018,
- Sharpay raised the Soft Cap in the first week.
For more details please visit sharpay.io.